Basics of making money on Instagram
Instagram unlike most social media platforms has quickly become a disruptive eCommerce force as it ranks
among the top social media sites with over 400 million daily active users. It even ranks higher than Twitter,
Snapchat, Tumblr, LinkedIn and Pinterest which is quite impressive. This just goes to show how powerful
simple, visual-driven content can be.
While it was merely intended to be a photo-sharing app, now it has
become a business platform that can be used by anyone to make money. People truly love Instagram as it is
one of the most popular ways to share photos online. Business owners can make money on Instagram as
long as they are able to market their business visually and creatively in a way that can capture the attention
of millions of Instagram users.
How To Make Money On Instagram: A Step-by-Step Guide
If you are wondering how exactly you can make money on Instagram here is a step-by-step guide to
monetizing your Instagram account today.
1.Earn money from sponsored posts
The idea is to become an influencer and use this status to pitch to brands so that you can promote their
products in your Instagram posts. If you can manage to build a reputation as someone who shares great
content online, you are more likely to attract a good following of users who have trust in you. This will
attract brands looking to partner with influencers to help market their products. As an influencer, you can
make a lot of money from sponsored posts hence it is completely important to build a strong relationship
with your followers. You will also need to know your audiences and what brands would interest them before
you try to negotiate a deal.
2. Become an affiliate marketer and sell other people’s products
If you have an Instagram account where you regularly talk about different products, you can become an
affiliate marketer and earn a commission every time you sell other people’s products. Most popular brands
today sell their products through affiliate programs and you can make money on Instagram this way. While
influencers mainly aim to create awareness, affiliate marketers earn a commission in exchange for making
sales for the partnering company. You can be able to make money on Instagram as an affiliate through a
promo code or a trackable link to ensure that every click is converted to a sale.
3. Produce compelling video content
Videos are a great form of visual communication and also an excellent way to compliment your storytelling.
Video content tends to spark a higher number of likes and comments than photos which shows that video
marketing is an effective way to sell your own products or those of other people. Instagram allows users to
upload short videos but remember that most people on social media prefer simple content over formal
content.
4. Consider selling dropshipped products
This type of business model allows you to run your store without holding any inventory since once you
make a sale, your supplier is responsible for shipping the products directly to your customer. This means that
you will not have to worry about packaging, storing or shipping your products to customers. This approach
is similar to selling products on Instagram to make money only that you will not need to store any inventory.
Instagram is slowly catching up with Facebook’s growth which is no surprise that Instagrammers have
already figured out ways of making money on this platform.